Our vision

Better life

We want to remain by far the best Retail Company, which constantly and effectively improves the lives of all people wherever they are.

Our values


for our customers. We show it in practice, always putting them at the center of our decisions. Their desires are our priorities.


as far as our work is concerned. We always find solutions that meet our clients’ needs and keep our promises.


in everything we do, faster and more flexibly than our competitors, interacting with the powerful International Group, Dixons – Carphone, to which we belong. we work as a team …


We achieve results through constructive cooperation, team spirit and mutual respect.


We are constantly seeking out and encouraging every new thing that is worthwhile, ensuring its effective implementation.